Growing Your Business

Introduction to Growing Your Business

Did you know that your business has a life cycle? Once you are past the initial or "startup" stage, your business will change, and so will your focus as a business owner. Your company will grow and become established. Your priorities will shift from financing, purchasing equipment, and hiring to maintenance, cash flow, record keeping, analysis, and marketing.

As your company grows and becomes solvent, record keeping becomes essential. Deeper analysis is important to understand how to forecast for growth and gain new customers. During this phase you may find that buying business property and equipment has advantages over leasing. Expanded marketing and brand management enable you to gain that all-important share of customer wallet, and become top of mind in your marketplace.

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